Fernlight · pattern library
Post building blocks
Everything that goes inside a long-form article: leads, pull quotes, figures, galleries, a table of contents, references, author bio, and share/continue rows.
Prefer to see these in context? Read a full sample journal entry that assembles these post parts into a real essay.
Lead paragraph (standfirst) — fernlight/post-lead
Open with the sentence that earns the reader’s attention — concrete, a little unexpected, and pointed at what the piece is really about.
Post introduction — fernlight/post-intro
Begin with the one idea your reader should carry through the rest of the piece.
Use this second paragraph to add context, acknowledge the reader's situation, or explain why the subject matters now.
Quiet pull quote — fernlight/pull-quote
A good pull quote gives the reader a place to pause, not another place to hurry.
Source or author
Pull quote (full-bleed) — fernlight/wow-pull-quote-feature
“The quiet sentence, set large, is the one a reader carries home.”
Attribution, source
Block quote (bordered) — fernlight/post-quote-bordered
A passage worth setting apart from the body — long enough to breathe, short enough to remember.
Source
Block quote (centered) — fernlight/post-quote-centered
A brief line, centered, for emphasis without spectacle.
Attribution
Full-bleed figure — fernlight/post-figure-fullbleed
Image gallery (three-up) — fernlight/post-gallery
A shared caption for the set.
Table of contents — fernlight/post-toc
In this piece
References / footnotes — fernlight/post-references
Notes & sources
- Source or aside, with a link where relevant.
- A second note.
Author biography — fernlight/author-bio
About the author
Add a warm, concise biography that establishes perspective and gives readers a reason to stay connected.
Share row — fernlight/post-share-row
Share
Continue reading CTA — fernlight/post-continue-cta
Keep reading
The title of a related piece
One line on why a reader who finished this would want that next.